A sudden change in Google’s policy on brand-name advertising in its search results has angered British advertisers, even as it opens up competitive opportunities in search marketing.
Starting in May, Google will allow anybody to buy trademarks as “keywords”, allowing rivals’ sites to appear in sponsored search results when users query a specific brand or company name...
Source: The Financial Times Limited - By Tim Bradshaw, Digital Media Correspondent - Published: April 19 2008