A class-action lawsuit alleges that Google committed fraud, business
code violations, and unjust enrichment by selling ads that were
unlikely to generate conversions reports Information Week.
"In the parlance of online marketing, 'low-quality ads' refers not to shrill infomercials but to ads that
generate a poor response or show a poor conversion rate due to problems
with placement, audience targeting, or related factors."
To read this story from Information Week, see www.informationweek.com/news/internet/google/showArticle.jhtml?articleID=209100234.