In a press released issued today, the .ME registry announced that they had assigned Google a premium domain name, RO.ME .The domain name will be used by Google for a new project called "3 Dreams of Black".
The website was launched worldwide on may 12.
You can read the press release after the jump :
"The .ME Registry announced today that it assigned a premium domain name to Google for a web project called Ro.Me. The site, launched worldwide on May 12, is the latest in a long list of innovative websites using a .ME domain for the extension’s direct messaging and recall value. In fact, half a million .ME domains are now registered worldwide.
Ro.Me is the destination of a new music experience called “3 Dreams of Black,” by writer/director Chris Milk. The site, featuring the revolutionary and open-source 3D WebGL browser technology, was developed in partnership with Google and takes visitors on a visual voyage through three dream worlds. The song, “Black,” comes off the album, ROME, presented by Danger Mouse andDaniele Luppi and featuring Jack White and Norah Jones on vocals. ROME is soon to be released by Parlophone/EMI.
"Being identified as the domain extension of choice by innovative companies like Google shows exactly how valuable the dot-ME extension has become in the virtual world of brand messaging,” notes Predrag Lesic, executive director of the .ME Registry. “It creates a natural call-to-action and sends the most direct marketing message on the Web. You can’t forget domain names such as ‘Text.Me,’ ‘Find.Me’ or ‘Help.Me.’ Web users continue to recognize that a dot-ME domain is not only the most personal choice on the Web, it is also one of the most memorable. RO-dot-ME is a perfect example of that.”
Désirée Zeljka Miloshevic, chairwoman of the .ME Registry, adds, “I am delighted that half a million dot-ME registrants, bloggers, small businesses, tech start-ups and other social media and technology giants continue to find great value in the dot-ME name space, and use it creatively to best serve, promote and share their ideas and projects online."
To explore the dreamscape journey of “3 Dreams of Black,” visit: www.Ro.Me.