Google,has recently announced the launch of their new URL shortening service,Google URL Shortener.
This service not only squeeze a long URL into fewer characters,but also has many other benefits.
The URLs are now automatically checked to detect sites that may be malicious and moreover it also seems that this new service is quick.
"URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others. With character limits in tweets, status updates and other modes of short form publishing, a shorter URL leaves more room to say what's on your mind — and that's why people use them."
For more details you can visit www.google.com