Google submitted a complaint to the National Arbitration Forum,asserting legal rights over MyGoogleLocal.com domain name.According to whois records,the domain name was registered by The Strunk Group.
Google owns many trademark registration for the "Google" mark all over the world .Therefore,it is more than obvious that the disputed domain name is confusingly similar to its trademark.
The disputed domain name resolves to a website that offers local marketing techniques.
According to a SBI+M article, 54 percent of Americans have substituted the Internet and local search for phone books. Ninety percent of online commercial searches result in a local offline purchase and 61 percent of all local searches results in a transaction. Do we have your attention yet?
This is how the website is described :
"In our first year of testing and refining our local marketing techniques we generated an estimated $1,000,000.00 in estimates for local contractors.
We are expecting $5,000,000.00 worth this year.
With over 100 contractors trusting their marketing efforts to us isn't about time you gave us a try?"
Therefore,the respondent wants to attract clients for commercial gain.That means that the respondent registered and used the domain name in bad faith.
The case is still pending compliance checks at National Arbitration Forum.
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