Most of the good, short words you would want for making a great domain name are already taken.
With the rise of the Internet, names made of words that mean something, like Apple Computer, went out of favor. "Everyone wants these short, catchy names," says Altman.
Web addresses are cheap -- less than $10 a year in most cases -- and trillions of them are still available. The problem is that short, pronounceable names ending with the popular .com extension are increasingly rare. "All the normal words in spoken English are taken," Altman says.
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