Online marketers needing to generate more search clicks got a big boost today from the results of a new analysis of generic domain names.
A study tested the AdWords performance of ads sharing identical headlines, copy and landing page content, but using different display and landing page URLs.The results showed that the use of a generic domain name matching the product searched for can as much as double the number of clicks received across a range of related keywords.
The study revealed that:
- The CTR of ads featuring an "ideal match" generic domain was between 15% and 42% higher than either of the generic and non-generic domain name alternatives.
- The winning generic domain name also produced between 45% and 105% more clicks than the alternatives, across the same timeframe and keyword set.
Read the entire article here: http://www.domaininformer.com/news/press/090409-Generic-Domain-Name-Doubles-Traffic-From-Pay-Per-Click-Search-Engine-Ad-Campaign