SimplyStatic: Domain Portfolios vs. Ad Networks - What’s the difference?
Via SimplyStatic :
"…The advantage of Domain Clouds for domain portfolio owners is that very often the very nature of their domain name is what gives them their relevancy. Users end up at the site because they type a specific phrase into their browser bar, such as “healthaccess.com,” because they are looking for “access to health information” or because they are taken to that site as a result of performing a search on a search engine and the site being displayed in the results of that search. Domains have tremendous value beyond the way most portfolio owners monetize them today, which is pay per click. As Madison Avenue continues to see the value of advertising online versus offline and as more users spend more hours on the Internet versus reading newspapers, watching TV, etc… (see the article “New York Times’ Profit, Ads Decline” by Russell Adams in the Wall Street Journal, Thursday July 24, 2008) the demand for relevant Internet advertising Real Estate will grow and therefore the demand for space on relevant Domain Clouds will grow as well. That demand will come from ad networks, agencies, clients themselves and more. The eyeballs that quality direct navigation domains can provide will have significantly more value in the future than they do today. You can see it happening already with the development of ad networks like Martha’s Circle, Glam, and more. These networks are nothing more than collections of domains that are similar in content and nature. So categorize your domains and develop your category leaders, because the value they have today is nothing compared to what they will be worth in the future."
Not that I agree with all that is said here however it is a good read exploring further the relationships of ad networks, Madison Avenue, and domain portfolio owners.
Source: Posted on TheConceptualist by Sahar Sarid -- Reprinted with permission -- July 24, 2008
"…The advantage of Domain Clouds for domain portfolio owners is that very often the very nature of their domain name is what gives them their relevancy. Users end up at the site because they type a specific phrase into their browser bar, such as “healthaccess.com,” because they are looking for “access to health information” or because they are taken to that site as a result of performing a search on a search engine and the site being displayed in the results of that search. Domains have tremendous value beyond the way most portfolio owners monetize them today, which is pay per click. As Madison Avenue continues to see the value of advertising online versus offline and as more users spend more hours on the Internet versus reading newspapers, watching TV, etc… (see the article “New York Times’ Profit, Ads Decline” by Russell Adams in the Wall Street Journal, Thursday July 24, 2008) the demand for relevant Internet advertising Real Estate will grow and therefore the demand for space on relevant Domain Clouds will grow as well. That demand will come from ad networks, agencies, clients themselves and more. The eyeballs that quality direct navigation domains can provide will have significantly more value in the future than they do today. You can see it happening already with the development of ad networks like Martha’s Circle, Glam, and more. These networks are nothing more than collections of domains that are similar in content and nature. So categorize your domains and develop your category leaders, because the value they have today is nothing compared to what they will be worth in the future."
Not that I agree with all that is said here however it is a good read exploring further the relationships of ad networks, Madison Avenue, and domain portfolio owners.
Source: Posted on TheConceptualist by Sahar Sarid -- Reprinted with permission -- July 24, 2008