Part 13 - The Journey to Mega-park
This article continues directly on from Part 12 in the series on the domain industry.
Stick "SedDrive" with "DarkName" and you would end up with an organization that has both Google and Yahoo contracts, an auction platform, state of the art parking, international exposure, and the biggest portfolio in the world. More importantly then all of this is the accumulation of vast amounts of traffic.
While all of this is taking place, the Domain Sponsor merges with Parked , TrafficZ and HitFarm. "HitZonser" would contain the largest traffic portfolio in the world combined with Google and Yahoo expertise and contracts and state-of-the-art parking technology, registrars and auction systems. Not a bad combination.
You'll have to forgive me for leaving out some other players out such as Dotster, Parked and EVOLanding, Sendori plus a host of others. They can logically slot into either DarkName or HitZonser. One of the nice things about writing a blog is you can be hypothetical like this without actually considering the organizational and financial challenges required to make all of these mergers really happen.Regardless of whether I'm right or not it just seems to make sense that parking companies will either grow, merge or perish. The growth rate needs to be far in excess of the growth in the market therefore I'll predict here and now that we will begin to see mergers in the next 12 months.
The really big merger would be gluing DarkName and HitZonser together. This would finally lead to the tail wagging the Google and Yahoo dog.
To put this in poker parlance it would mean that there were three people at the table and the commodity is advertising not traffic. "DarkHit" would have vast quantities of quality traffic that advertisers desperately want access to. This could build to be a significant threat to the dominance of Google in the online advertising space.
Source: Posted on WhizzBangsBlog by Michael Gilmour -- Reprinted with permission -- July 17, 2008