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Is Google Undercutting the Value of Domain Names?
Search Engine Journal’s Robin Cannon argues in his recent article, entitled "Is Google Trumping the URL?", that Google's search box is making domain names increasingly irrelevant as a means of ensuring people find a business or product on the web. Why? Increasingly, Cannon argues, web users will use Google to find a website even if they know its URL, mainly because it’s easier to type in a web address into Google than the address box at the top of the web browser.
A look at recent top ranking search results backs up Cannon’s argument. Take the top 10 fastest rising Google search terms for 2007 – seven of those would have taken the user to the correct website if typed into the address box with “.com” added, and in most cases the searcher is clearly looking for a particular product rather than searching a general category.
Google fastest rising search terms 2007
- iPhone
- Webkinz
- TMZ
- Transformer toys
- YouTube
- Club Penguin
- MySpace
- Heroes
- Anna Nicole Smith
Is the Address Bar Dead?
Well, not yet. But with Google more often that not incorporated into browser toolbars and searching directly for brand websites pretty much as quick and easy through the search engine as through typing the address direct, it may be becoming increasingly redundant for many users.
Read the full story here.