Don't miss your chance to register your trademark with the new .me domain extension! Trademark-holders have until May 20 to register their company and product names under the new .me domain, the new generic top-level domain for the country of Montenegro.

According to the .ME registry, many trademark owners have already taken advantage of the opportunity to safeguard their intellectual property rights by registering their .me domains. Giants such as Microsoft, Skype, MTV and BMW are all aware of the new extension and have taken the appropriate steps to ensure that no-one misuses their trademarks under the new .me domain extension.Even Apple registered apple.me, ipod.me and itunes.me and that clearly confirms earlier reports by Afilias, which handles back-end registrations for .me, predicting that the domain will have widespread appeal...

"The .me extension gives every company on the planet the opportunity to personalize their brands…and make them more relevant to today's Internet-savvy teens," says Roland LaPlante, senior vice president and chief marketing officer of Afilias. "Companies should be registering .me names not just from an intellectual property protection standpoint, but because there is so much business opportunity to personalize products."

Predrag Lesic, CEO of the .me registry in Montenegro, says the new Internet extension will appeal not only in English-speaking countries but also across the former Yugoslavia, Italy and Spanish-speaking countries, where the letters "me" have a similar meaning as in English.

"We think .me can offer a new business around domain names with verbs," Lesic says, such as drive.me or fly.me. "This is the start of a new opportunity on the Internet."

We recommend EuroDNS for your company's and private .me domain registration needs. Anyone can register a .me name from June 6 through June 26. The .me registry is scheduled to go live on July 17.

Source: Chief Editor writing for DomainNews.com - May 14th, 2008