Are Geo Domains Overrated?
Posted by Caycee Boyce , Tuesday, 08 April 2008
Been a lot of talk last few months about Geo domains. Associated Cities have done a great job pushing Geo domains to the forefront of the domain industry however, very little have been said how to make such domains winners. The main question here is what is the plan, what is the exit? As demand for such domains is high (mostly between domain investors) most prices for such domains are retail which means, the play here isn’t PPC but either development or end-user resale.

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1. Development

As discussed before, development isn’t easy and building an advertisers’ base and developing in general can be extremely difficult. If the plan is to work affiliate programs such as travel, jobs, then traffic become the cornerstone of such a site, which means, content development and SEO work. I’m not saying it isn’t possible to build a business on a Geo domain (quite the contrary) but my argument is, is it the best category, if you decide to develop, to spend your time on?

2. Resale

To me looking for end users is an extremely tough proposition. I would not consider that a viable option.

On the bright side there are at least a couple of major software development (platforms) being built for the Geo industry by top notch developers who for now are staying under the radar with their plans. Demand for these domains and a personal passion to “make things happen” got those to literally invest millions in the space. It is my personal opinion that while today Geo domains aren’t an attractive proposition (and we do own a few), in the near future, possibly 2-5 years, they may be.

Source: Posted on TheConceptualist by Sahar Sahid -- Reprinted with permission -- April 8, 2008 

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