(Part 1 , 2 here)
While not the first, Reinvent ’s cross marketing promotion of BlackFriday.com yesterday reminded me of the potential of this concept. How does it work?
More thinking how this series will continue, I think I will focus daily on one area which can be improved. That way we will ensure each area is being discussed thoroughly where we can all understand the issues better, and hopefully be able to make better decisions.
Today let’s talk about mindshare. I wrote about it before but I never feel enough was said, and definitely not done. One of the best examples of increasing domain midshare collectively I can think of is Associated Cities. What are they doing right? If you visit Richmond.com , one of Associated Cities partner sites, on the bottom of the page you will see the following:
This is the first in a series of flowcharts to describe how domains are currently monetized, and how they could be monetized. The purpose of this is to initiate a discussion and hopefully influence those who can to do a better job serving our needs, that is, monetize our domain names better.
In the comment section for this post Jeff Overman writes:
"I surly miss your posts each day but understand…your a very busy man with your fun developments going on…" Over the years many thought because of all the projects we have, all the businesses, I must be extremely busy. That is not the case. Since the very early days of getting in business I was extremely obsessed with risk management. I wrote about it here and also managed to get Michael Weisman of Recall Media Group to write a guest post about the subject here . The idea for me is to build security layers that if anything happens to anyone the businesses will continue to strive on their own.
In good times and tough times, in a world of anonymity and scam artists prying the next target at every corner of the web, it is important to positively stand out from the crowd. When you stand out from the crowd your partners will treat you differently. When things happen that are out of your partners’ control, if you created the right dynamics in the relationship, you are likely to get the word out before others, an advance notice which may provide an advantage on the whole marketplace, or maybe save you from upcoming legal trouble.
 ICANN is pleased to release an updated draft Implementation Plan for the IDN ccTLD fast track process [PDF, 265K]. The updated document contains clarifying information about the notion of IDN tables.An IDN Table is a table listing all those characters that a particular TLD registry supports. If one or more of these characters are considered a variant this is indicated next to that/those characters. It is also indicated which character a particular character is a variant to. The IDN table usually holds characters representing a specific language but can also be characters from a specific script. An estimated 281,000 domain names held by EstDomains will be transferred to ICANN-accredited registrar Directi Internet Solutions following the termination of EstDomains' registrar accreditation yesterday.Customers of EstDomains will be contacted directly by Directi and receive notice of the transfer plus instructions for continued management of their names. There will be no cost to the registrants for this transfer.
SIDN, the .nl registry, introduced a quarantine period for all .nl
domain names in September whereby cancelled domain name cannot be
re-registered by anyone except its old registrant for forty days.
CZ.NIC Association, administrator of the top level domain .CZ, has
placed the second updated edition of Pavel Satrapa's book IPv6 on its
website at knihy.nic.cz/ipv6/.
The publication originated in a unique way – all those interested in
the problems related to this upcoming Internet protocol could, by
expressing their comments on individual sections of the book,
contribute to its final contents.
 Nominet held their second annual .uk registrar conference at Wembley
Stadium last week where they released their Domain Name Industry Report
2008 that highlights some interesting statistics about domain name
registrations both in the United Kingdom and throughout the world.
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