ETF.com domain name is up for sale .The domain name is being brokered by Broadmoor Associates .
According to a Reuters blogger, Mick Weinstein , ETF.com is offered at $9.5 million .The brochure sent by Broadmoor Associated to Mick Weinstein also points out that :
"The domain name’s pricing is positioned between the sales price of FB.com, acquired by Facebook in 2011 for approximately US$8.5 million and Fund.com, acquired by Fund.com, Inc. in 2008 for approximately US$10 million."
The website had in 2010 about 104,000 visitors .41 percent of it came from people directly typing the domain name into their browser's URL bar .