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Diapers.com acquired by Amazon for $540 Million

Amazon is going to announce today that it has acquired Quidsi.Quidsi is the company behind the e-commerce websites Diapers.com,Soap.com and BeautyBar.com.Amazon acquired Quidsi for $540 million in cash. According to Dan Primack,from Fortune ,this is not the first time Amazon tried to buy the company.Moreover,it seems that Quidsi had another offer from Wal Mart .
This is Amazon's second largets acquisition so far.The largest one is the acquisition of Zappos,when Amazon spent about $900 million.


 
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