According to Oversee.net,the domain name Data.com has been sold for more than $1,5 million on Friday .Data.com has been sold before going to auction for DOMAINfest Barcelona .
Even though Oversee.net said that neither the buyer nor terms of the deal have been disclosed ,according to whois records the buyer is SalesForce.com .United Business Media LLC was the seller .
You can read the announcement after the jump :
"Moniker and SnapNames, Oversee.net companies that are the exclusive brokers for the premium domain name Data.com, closed the sale of the domain Friday for an amount that significantly exceeds the $1.5 million reserve.
Neither the buyer nor terms of the deal have been disclosed.
Data.com was slated for the DOMAINfest Europe auction in Barcelona scheduled for later this week; the name has now been removed from the auction lot.
The private sale brings total private sales for the aftermarket division of Oversee.net to more than $11 million, capping a very strong two quarters of private domain name transactions in early 2011.
Moniker & SnapNames General Manager Craig Snyder said this kind of transaction is happening more often: “We continue to see a trend of more pre-auction activity for premium names. In this case, marketing efforts began more than a month before the auction creating significant interest from corporate buyers and an opportunity to create a great result for the seller prior to auction.”