Today, when the international financial crisis continues spreading, many MNCs have sped up the course of localization of their brands and products, because the large, energetic Chinese market is the rare light they see in the current crisis.
".CN" domain names as a domain name type with Chinese characters as the main part not only allow enterprises to construct new forms of domain names based on their enterprise names and product names and effectively keep the consistency of the brands online and offline, more importantly, domain names in such forms are more suitable for the Chinese users to memorize and use. Presently, the "HK East Asia Bank", "Development Bank of Singapore", and "Hang Seng Bank" have all open their corresponding ".CN" domain names. And hundreds of foreign banks including City Bank, Hong Kong and Shang Hai Banking Corporation, and ABN AMRO have all registered their ".CN" domain names.
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