Wolfgang Puck,an Austrian celebrity chef, restaurateur, and businessman based in Los Angeles announced his intention to apply for a new TLD, .food .
According to an article from The Australian,Puck is going to attend the ICANN meeting in Sydney ,where he wants to register the new TLD , .food .Moreover he is thinking to register other two TLDs, .wine and .restaurant .
Indeed,he will spend a lot of money if you think that applying for a TLD costs about $228,000,but he will have many benefits.
On the other hand,it is quite difficult for someone who applies for a TLD to be the only one .Especially when the food industry is a continuously growing industry. So,there will be definitely a fight between Wolfgang Puck and others from the food industry.