Many colleges wanted to keep their brands porn-free and decided to acquire .XXX domain names.This is the case of BYU,who rushed to register their .XXX domain names in order to keep them out of the hands of pornographers.
BYU manage to register so far BYU.XXX and BrighamYoungUniversity.XXX.“It’s typical for us to register any new form of technology that offers an address with that.We did it with Twitter and ... with Google+,” said Michael Smart ,from BYU .
Many other Universities around the world did the same thing in order to keep them out of the hands of pornographers .Illinois State University registered IllinoisState.XXX , RedBirds.xxx and StateYourPassion.xxx .Penn State University also acquired four .XXX domain names : Penn State, PSU, Nittany Lions and The Pennsylvania State University,while East Carolina University registered a total of eight .XXX domains,such as eastcarolina.xxx, ecu.xxx,eastcarolinauniversity.xxx,eastcarolinauniversitypirates.xxx and leojenkinscancercenter.xxx .
Another University who decided to protect the school's trademark from being used pornographers is the University of Notre Dame,who decided to register four .XXX domains,notredame.xxx, universityofnotredame.xxx, fightinirish.xxx and domer.xxx,spending on them $1,319.96 .
.XXX domain names became available for public sale on December 6,2011 .