Profound levels of brand abuse, most notably through phishing and suspected domain squatting, have been unveiled by brand protection expert MarkMonitor.
Examining four leading financial brands, the research indicates opportunistic fraudsters are quick to target citizens looking for ways to get back on their feet from financial challenges and the housing market bust.
“Scammers are preying upon consumer hardship, demonstrating incredible creativity in combining technology, social engineering techniques and current events,” said Frederick Felman, chief marketing officer at MarkMonitor.
“In this digital age, as the Internet pervades business and leisure, scam artists and fraudsters are quick to profit at the expense of trusted brands across a wide spectrum of industries.”
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