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Avoid costly domain name disputes

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The rapid growth of the Internet has created rich pickings for the unscrupulous who take advantage of companies’ goodwill and trademarks - so much so that it has become increasingly important for business owners to register their domain names promptly to ensure that their brands and trademarks are protected on the Internet.

If this is not done businesses may be dragged into unnecessary and costly litigation, warns Mia Krog of Shepstone & Wylie.
A domain name is the address of a web site. Domain name disputes typically arise because the applicant is not required on registration to show that it has any rights to the name.
This makes it possible for a person to register a domain name which is identical or confusingly similar to another company name or trademark.
Read the entire article here : http://www.it-online.co.za/content/view/1087951/142/

 

 

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