"Online poker has been making headlines recently with proposed legislation that could regulate the online poker industry. Such legislation is likely to face vocal opposition, due to the immense popularity of online poker, particularly in the U.S.
It's this unprecedented popularity that attracts both players and Internet entrepreneurs alike. Gaming experts realize the opportunity that poker sites present. Because of that, the most popular poker-related domain names have long since been bought up by savvy entrepreneurs and are no longer available - until now. The domain name AmericanPoker.com, previously reserved for a new network of sites, was just released and is now available for purchase.
What makes this domain name particularly desirable, according to online poker trends expert Paul Wilson, is that Americans make up the majority of players. He added that all the most popular poker games are in the American Poker category. Players understand American Poker because the games they play are in this category.
According to ComScore, a company that measures Internet traffic, in March 2011 the most popular Internet poker sites had between 1.3 million and 2.6 million visitors. Revenue from these sites, from both players and advertisers, adds up to billions of dollars, making online poker a very profitable industry.
Wilson cites several reasons why the AmericanPoker.com domain name will be highly sought after:
- -It creates instant brand recognition.
- -It can encompass land-based and online poker.
- It is easy to spell and remember.
- It can be found easily by those typing keywords into a search engine, or by direct navigation by typing the domain name in the browser.
- The name itself implies credibility.
"AmericanPoker.com is a domain name you wouldn't want your competitor to own," says Wilson. "For someone who sees online poker as a serious, legitimate business and not just a hobby, this is the perfect domain name."
With today's economy, Wilson adds, every market and every channel is competitive. Businesses need every edge, every advantage. With online businesses, the choice of a domain name can often make or break the business. "
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