Designed to develop the market profile of .fr domain names,the new AFNIC communication campaign targets prescribers involved in advising companies and individuals in filing domain names.
The new AFNIC communication campaign on the web takes place from 29 November to 17 December 2010.
With casinos and card games for its backdrop, the on-line communication campaign aims to demonstrate a genuine communication strategy over the Internet should never be left to chance.
The aim of the new on-line AFNIC communication campaign is to develop the market profile of .fr domain names. To do so, it was based on the latest brand equity tracking study for the .fr TLD, conducted in June 2010 by AFNIC, in which 3 out of 4 of the French respondents stated they spontaneously search for the website of a company with the .fr 1suffix.
The campaign, which goes on-line on 29 November, addresses prescribers - web and Internet agencies, webmasters, communication agencies and industry members, intellectual property consultants, etc. - involved in advising their clients in filing their domain names.
It is being deployed on the web, in traditional formats (banners) and events (presentation and branding of websites and home pages, etc.) and is visible on various strategic sites, such as 01 Net, Adverline, Clubic, Comment ça marche, E-Buzzing, Google AdSense, Hi Media, Linkekln, Stratégies, Viadeo or ZDNet. The campaign includes a download with a memo explaining why the choice of a domain name and its extension (.com, .net, .fr, etc.) are strategic in launching a communication campaign on the Internet.
To register your .fr domain name check out EuroDNS here .