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Affiliate fraud cybersquatting model more lucrative than pay-per-click

While pay-per-click sites remain a large part of the cybersquatting business model, there is another wave of massive-scale online infringement monetization called affiliate fraud that often goes undetected, according to a new whitepaper released by FairWinds Partners.

FairWinds Partners, a domain name strategy consulting firm based in Washington, DC, analyzed this monetization practice, which can garner 5.6 times the revenue than that of a pay-per-click model on the same Web site. An average typo used to pull off this sort of affiliate fraud against a top Internet retailer's brand generates $100,000 in cost to the brand annually.
Some companies offer legitimate affiliate programs that allow third-party Web site owners to post links and banners with the company's branded content on their site or to send traffic to the company's site directly through domain forwards.
Read the entire article here : http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=PE.story&STORY=/www/story/06-22-2009/0005048188&EDATE=MON+Jun+22+2009,+03:13+PM

 

 

 
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