Shopping.de is the most expensive .de domain name and also one of the biggest domain name sales .
The site was built in almost a year and it has now over one million products available for purchase.
Stefan Rick,the portal's manager said that this site will be the largest online store in Germany.Moreover,the launching will be accompanied by a broad-line advertising campaign.
Shopping.de offers products such as perfumes, books, computers, DVD, Games, Kitchen, Home & garden, toys, and pharmacy.
The Unister GmbH, which operates Shopping.de, was founded by Thomas Wagner in 2002. Its portfolio already includes 20 well-known portals,such as www.preisvergleich.de, www.ab-in-the-urlaub.de,www.geld.de, www.reisen.de, www.kredit.de, www.news . com or www.auto.de.
Source : http://www.shopping.de/presse/