ACA's Vice President sent a letter to ICANN President Rod Beckstrom,proposing changes to the Internet Domain Name Program .
"This program has very serious financial and legal implications for brand owners in Canada. We are concerned that, if carried through, this program will cause harm and damage to marketers by diminishing the power of trademarks, contravening the legal rights of brand owners, introducing confusion into the marketplace, encouraging the likelihood of cybersquatting and requiring brand owners at great cost to monitor and protect against domain name abuse,” said ACA's Vice President,Bob Reaume .Moreover,Reaume warned ICANN's president that the program "could become a minefield for criminal activity, aimed at consumers especially, if it remains possible for others to ‘hijack’ trusted brand names. Virtually unlimited damage could ensue if criminals owned sites with trustworthy TLDs that appealed to children, the elderly, or any other vulnerable group of citizens.”
ACA urges ICANN to abandon the Top-Level Domain program in its current proposed form and they encourage ICANN to consult with client-marketers and brand owners before they make any other decision in this matter .