Donuts has recently made public the $70 million offer to purchase Rightside’ s new TLD name business.
According to Donuts, this offer was made known to the public due to Rightside’ s lack of attention over the past approaches. And probably this is a strategy to put pressure on the company to accept the offer.
It seems that Rightside investor J. Carlo Cannell attempt to deprive of the company of its less performing TLDs and concentrate on its registrar business did not go so well. Most of the shareholders sustained the company at their last shareholder meeting. This time the luck was not on his side.
Depending on how it is viewed, this year could be or not a successful one for Rightside. The company received another offer, earlier this year, from XYZ for four of its Rightside top level domain names, for the amount of $5 million.
Donuts’ $70 million offer might be what the company needs. Rightside had spent $16 million to purchase 39 top level domains before .games. The marketing strateg, the behind-the-scenes processes, and the setting up of its back-end registry were some serious investments that the company did.
Not yet confirmed, but Donuts uses Rightside’ s registry platform, which could mean it is a part of the purchase.
Rightside’ s market capitalization is of $176 million.
To sell all its new gTLDs, the company would have to give its registrar platforms, which are eNom and Name.com, half of NameJet and its portfolio of approximately 300,000 domain names.
Both companies have been partners in the back-end registry relation. Their settlement related to a bunch of top level domains was to allocate based on a difficult schedule.